delicious

(2003). Measuring emotion; development and application of an instrument to measure emotional responses to products

Een murb'ed feed, bijna 14 jaren geleden geplaatst onder communication, emotion, speech, marketing, imported, citeulike, evaluate, measurement & rating.

This article introduces a single-item scale, the Affect Grid, designed as a quick means of assessing affect along the dimensions of pleasure-displeasure and arousal-sleepiness. The Affect Grid is potentially suitable for any study that requires judgments about affect of either a descriptive or a subjective kind. The scale was shown to have adequate reliability, convergent validity, and discriminant validity in 4 studies in which college students used the Affect Grid to describe (a) their current mood, (b) the meaning of emotion-related words, and (c) the feelings conveyed by facial expressions. Other studies (e.g., J. Snodgrass et al; see record 1989-13842-001) are cited to illustrate the potential uses of the Affect Grid as a measure of mood. (PsycINFO Database Record (c) 2007 APA, all rights reserved)…

Lees meer op de oorspronkelijke bron.

Op de hoogte blijven?

Maandelijks maak ik een selectie artikelen en zorg ik voor wat extra context bij de meer technische stukken. Schrijf je hieronder in:

Mailfrequentie = 1x per maand. Je privacy wordt serieus genomen: de mailinglijst bestaat alleen op onze servers.