Notes: How to Hack PR for Your Startup

An article, posted more than 3 years ago filed in , , & .

Just attended a free webinar (replay) from Founder Institute: “How to Hack PR for Your Startup”. Here are some of their (Adeo Ressi (FI) and Conrad Egusa (Publicize.co)) main takeaways:

  • Make sure you have a great design, no-one needs to tell you that
  • FAMOUS
    1. Formulate the announcement: Make sure you’ve got news when you approach TechCrunch etc;
    2. Amplify your dreams; Let’s go to Mars!
    3. Messaging: the press release; make sure to make it as easy as possible: $20 /article; E-mail pitch (sell), press release is the make it easy to write. Make sure you use social proof, interesting stuff that adds to an interesting tool. Link your LinkedIn, Twitter etc. “Hi I’m Maarten (LinedIn, @murb”.
      1. Make sure you follow up, but don’t spam …

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