Mobile feature creep

In this text causes and effects of feature creep in mobile telephones are being discussed. The problem with feature creep is that adding more features makes mobile telephones harder to use. Instead of paying attention to the ease of use of a telephone, most companies are only concerned with offering more features than the competitor. And the customer is debit to this behaviour.

Customers want features and therefore companies are offering them features. And since the competition can always offer more features, thus making their phones more attractive to the customers, all competitors try to stay ahead, giving rise to even more, seemingly needless, additions.

Due to the increasing number of features mobile telephones are also becoming increasingly hard to use: there is an inverse relation between the two. This inverse relationship can be demonstrated by making the one of the most simplest devices more complex: light switches. One light switch on a wall is simple to operate, yet…