ux or user experience
When reading about user experience, you might think about it as the softer side of technology. You read about persuasive technologies, emotional design, that kind of stuff. But user experience is more than that. As it is more than just interaction design too. To me user experience is mostly about the interaction with and of the product within the entire ecosystem the end-user is operating in. Hence, some of my thinking around user experience might get a bit more technical because the ecosystem might feature useful technical advancements. But in the end the only thing that matters is the complete end-user’s experience, in which your piece of tech may only (have to) play a small role.

