When you build a product with a broad range of users in mind, it’s a win-win situation. Companies develop a deeper understanding of their users’ needs, allowing them to find and solve problems that may have been missed before. Users who have traditionally been excluded can experience technology that impacts their day-to-day lives and therefore provide true delight.
Inclusive design provides a shift in our mindset by broadening our perspective, allowing us to look at existing problems through a new lens. As inclusive design practices become more mature, the most innovative companies are paving the way for an inclusive future.