Introducing BrandingRepo (for Rails)

An article, posted more than 2 years ago filed in BrandingRepo, ruby, rails, gem, mit, open source, Git, design & clients.

Ever had the problem that you reuse the same project for a managemable number of clients? Too few to store branding materials in a database, but more than one making it hard to keep separate branches in sync?

Introducing BrandingRepo (for Rails)

The idea is simple: create a configuration file with those files that are specific to different brands/customers and store their mods in a different repository. Repository is quite a big word here: we simply create a config/brands folder in your current branch where you can push and pull your brand specific adjustments from. All managed in the same git repository.

What it is not:


Add this line to your application’s Gemfile:

gem 'branding_repo'

And then execute:

$ bundle install

Or install it yourself as:

$ gem install branding_repo


Set up a default branding:

$ rails branding:create default

This will create a config/branding.yml file with a list of files to copy on a brand change.

It is suggested that you create a neutral ‘default’ brand, and make variations from it.

$ rails branding:push default

Now create a new brand:

$ rails branding:create org_name

Do your thing in making brand specific changes and push them

$ rails branding:push org_name

Before committing everything to remote, you might want to switch back to the default branch:

$ rails branding:pull default

This pull, but then for a specific brand, is also something you do just before building your image / assets.


After checking out the repo, run bin/setup to install dependencies. Then, run rake test to run the tests. You can also run bin/console for an interactive prompt that will allow you to experiment.

To install this gem onto your local machine, run bundle exec rake install. To release a new version, update the version number in version.rb, and then run bundle exec rake release, which will create a git tag for the version, push git commits and the created tag, and push the .gem file to



Bug reports and pull requests are welcome on GitHub at This project is intended to be a safe, welcoming space for collaboration, and contributors are expected to adhere to the code of conduct.


The gem is available as open source under the terms of the MIT License.

Code of Conduct

Everyone interacting in the BrandingRepo project’s codebases, issue trackers, chat rooms and mailing lists is expected to follow the code of conduct.

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