Wednesday at The Next Web
Note: My ticket was sponsered by The Bean Machine I'm working for. Thank you!
SoundCloud
The best talk of the day. Free is not important. Its about the bulb, not about the light. What happens around something is interesting. Any sufficiently interesting content is indistinguishable from cnotent. Kelly defines things that add value to something free. Context can 'make' (or the lack of context can probably break, ed.) the music. Relevance is defining the personal quality of music. The block buster approach doesn't work as well anymore. New schemes of music publishing arise. Use other people to help and promote your music, involve users in creation. Build relationships. Allow them, at a premium price, get additional material (e.g. multitrack version). SoundCloud makes it more accessible.
3voor12
Cool concept from 3voor12:...