These articles are still needed it seems. What to me is quite obvious needs to be reiterated from time to time. I’d even argue that the Agile Manifesto in essence is all about UX. Both developer’s UX as well as user’s UX.
Design teams frequently struggle when their development organizations adopt an Agile process like Scrum. These processes seem to leave no opening for design to influence the product, creating poor user experiences when the team delivers its products.
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Everyone, including developers and product managers, work best when they collectively understand what the user needs and how the design can meet those needs.
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Design leaders bring customers to the forefront by employing smart design research practices throughout the project. When everyone views the users and customers as a partner in the design and delivery process, everybody wins.