What Can Bike Sharing Apps Teach Us About Mobile On-boarding Design?

A murb'ed feed, posted 7 months ago filed in , , , , & .

Luke Wroblewski goes into great length analysing different bike sharing apps.

Lessons Learned:

  • It’s not about you, it’s about your customer. Put your customer’s goals front and center in your mobile on-boarding process. It starts from the first screen (i.e. “Start Riding Now”)
  • Lean into mobile-native solutions: phone verification, integrated payments, and more.

To add to the first point: focus on the happy flow, take shortcuts wherever possible and your customer will thank you for that, by not cancelling to sign up (unless it adds trust)

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