What Can Bike Sharing Apps Teach Us About Mobile On-boarding Design?
Luke Wroblewski goes into great length analysing different bike sharing apps.
Lessons Learned:
- It’s not about you, it’s about your customer. Put your customer’s goals front and center in your mobile on-boarding process. It starts from the first screen (i.e. “Start Riding Now”)
- Lean into mobile-native solutions: phone verification, integrated payments, and more.
To add to the first point: focus on the happy flow, take shortcuts wherever possible and your customer will thank you for that, by not cancelling to sign up (unless it adds trust)